Sean Payton's classification of the Jaguars as a small-market team certainly should not have ruffled feathers. It has always been the appropriate label. It just rarely comes up like it does in Major League Baseball, when that grouping largely determines team spending. The increasingly outspoken Broncos HC could have gone further (and likely has behind closed doors) about the AFC South franchise.
Calling the Jaguars an unsuccessful organization may be pushing it, as the three conference championship appearances did happen. But dysfunction and futility have largely defined the Shad Khan ownership era. The Jags can thank their small-market status along with the existences of the Browns, Jets and Raiders -- far more recognizable brands -- for being a rather anonymous bottom-tier franchise for the past 15 years.
Khan's Urban Meyer whiff aside, the Jags entered the season with a .302 win percentage in the owner's 13 full seasons at the helm. That ranked last in the NFL among current owners. Khan's start to this past offseason also did not inspire much confidence. Despite low expectations, the Jaguars have zoomed to 11-4. In a year featuring the most random set of AFC contenders -- the Bills could really take a beating if their Super Bowl drought continues this year -- in eons, this one jumps out. The Jaguars have emerged with the eighth-best odds to win Super Bowl LX.
Jacksonville's offseason included a push for Ben Johnson as head coach; other teams shared their infatuation. Johnson interviewed but expressed hesitation with a setup that had unpopular GM Trent Baalke running the coaching search. Khan keeping Baalke after firing Doug Pederson was certainly the wrong plan, as the embattled exec was hurting the search. Had Khan insisted Baalke stay on, the two-time GM would have been more likely to have chosen a coach who would not have forced him out. Liam Coen's about-face on the Jags after Baalke's dismissal highlighted the flawed process. While Coen was coming off a strong season with the Buccaneers, the Jags still seemed wrong to give a coach with Coen's resume so much power.
