The Seahawks’ Super Bowl parade took place on Wednesday. The team’s attention will now turn to matters such as filling out its 2026 coaching staff. 
In the meantime, a sale of the franchise will remain something to monitor closely. The Seahawks are required to be sold per the terms of late owner Paul Allen‘s estate, which is controlled by his sister Jody. A agreement sometime this offseason is expected to be pursued by all parties.
The league is operating with urgency on this front, NFL Network’s Judy Battista notes (video link). She adds the sale process could begin in time for the annual league meetings in March. Jody Allen is also overseeing the sale of the NBA’s Portland Trail Blazers, with an agreement already in place in that regard. If/when the Seahawks are purchased, a record-breaking figure can be expected.
Bidding on the Seahawks could reach a figure between $9 and $11 billion, Mike Florio of Pro Football Talk reports. That would easily set a new highmark for the value of sports franchises. The most recent sale of an NFL team came when Josh Harris purchased the Commanders in 2023. The price tag in that case was $6.05 billion. A long list of bidders showing interest in the Seahawks could of course result in a much larger figure this time around.
Jeff Bezos is not expected to be a major suitor to purchase the franchise, Florio confirms. The Amazon founder has long been mentioned as a logical candidate to take on ownership duties, but many have expressed doubt he will show interest in making a bid. The emergence of other suitors will be something to monitor as the sales process gets underway.
There has been recent reporting of a $5MM fine being issued to the Seahawks by the NFL for a lack of compliance with ownership requirements. Per Florio, the league – which denied the reports – agreed not to impose the fine in exchange for a firm commitment from the team to proceed with the sale. As a result, a number of developments could take place over the course of the 2026 offseason.
Next up; a ‘slight tax raise’ to maintain the stadium.
Leave it to the MS folks to win a SB just before you have to sell.
Isn’t it great to live a life of luxury and then donate everything you own posthumously. You get the life of materialism and the eulogies of a saint.
Just love to see Steve Ballmer raising that flag!
Every ‘team’ sale has been a “record setting” pile of billionaire extravagance, why would this one be any different.
What’d be a real story – team sold and being loved to Mexico City or Madrid or Moscow! Likely happening in the not too distant future.