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The Washington Redskins will no longer be the Redskins. On Monday morning, the team announced that they will be taking on a new nickname and a new logo.
“On July 3rd, we announced the commencement of a thorough review of the team’s name. That review has begun in earnest. As part of this process, we want to keep our sponsors, fans and community apprised of our thinking as we go forward.
Today, we are announcing we will be retiring the [current] name and logo upon completion of this review. Dan Snyder and Ron Rivera are working closely to develop a new name and design approach that will enhance the standing of our proud, tradition rich franchise that inspires our sponsors, fans and community for the next 100 years.”
The team has not set a timetable for the rebrand, so it’s not immediately clear whether there will be a new name in place for the start of the 2020 season. However, given the mounting pressure against the team – including pressure from FedEx, the team’s stadium sponsor – it seems likely that they will make the change between now and September.
Photo courtesy of USA Today Sports Images.