George Pickens enjoyed a highly productive debut season with the Cowboys. He is on track for free agency at the moment, although the franchise tag looms as an option for Dallas to prevent a departure. 
The alternative of a long-term contract remains one the team has shown interest in. As things currently stand, however, there is considerable progress still to be made on the negotiation front. Calvin Watkins of the Dallas Morning News confirms no contract talks have taken place yet with Pickens’ camp.
Acquired via trade from the Steelers last offseason, Pickens quickly made it clear he was comfortable playing out the 2025 season without an extension in hand. As Watkins notes, a second contract averaging at least $30MM annually was the target before the start of the campaign. Pickens certainly helped his earning potential by setting new career highs in several categories.
The former second-rounder finished eighth in the NFL in receptions (93), third in yards (1,429) and tied for fourth in touchdowns (nine). Pickens will thus have a very strong case for joining the $30MM-per-year club at the WR position. There are currently nine receiver contracts with an average annual value at or above that figure; Ja’Marr Chase‘s Bengals extension tops the market at $40.25MM per season. He and Justin Jefferson (Vikings) are the only two wideouts whose contracts contained more guarantees at signing than the Cowboys’ CeeDee Lamb commitment.
The investment made in Lamb (four years, $136MM) in the summer of 2024 obviously represents a challenge for the Cowboys as they plan out future spending on offense. Having Lamb and quarterback Dak Prescott on the books for years to come is something which must be weighed by Dallas. The team enjoyed a strong showing from running back Javonte Williams, and to little surprise a new Cowboys pact will be sought out in his case prior to free agency. Talks with Williams have taken place.
Pickens is represented by Athletes First, the agency led by David Mulugheta which also has Micah Parsons as a client. Direct negotiations between Parsons and Cowboys owner Jerry Jones did not yield the desired results last offseason, but Jones expects to speak directly with Pickens this spring. It will be interesting to see how that plays out once negotiations begin.
The franchise tag for receivers is projected to cost roughly $28.82MM next season. Teams have until March 3 to apply the tag. That comes just before the onset of free agency and the start of the new league year. Before that point, updates on the Pickens situation will be worth watching for closely.

I guess it’s dumb to ask if Jerry learned his lesson about not trying to talk directly with players.
Nothing to see here! Business as usual for Jerrah and friends. Jerrah thrives on drama! Would be bad for the brand if not some type of contract drama dragging out as a front page news to keep the brand front and center.
Best guess is Pickens begrudgingly plays this year on franchise tag before leaving next year via free agency in yet another ugly divorce.
Pickens on a franchise tag will just mope all season and become non-productive. Signing him isn’t much better. He is very immature and will bring any team down who doesn’t treat him like he’s the second coming. Good luck.
CALM down.
Why is no one speculating he’ll be a Raider?
New HC
New QB
Jeanty
Bower
Sounds like a landing spot for a 24 YO WR