Cowboys Expected To Use Franchise Tag On WR George Pickens; Sides Have Mutual Extension Interest

George Pickens‘ stellar showing in 2025 has no doubt provided a major boost to his free agent stock. A trip to the open market continues to look unlikely, however.

The Cowboys have a history of using the franchise tag, and applying it to Pickens has long loomed as a possibility for the 2026 offseason. Signs continue to point in the direction of the one-year tender being used in this case. ESPN’s Adam Schefter reports Dallas is indeed expected to tag Pickens.

Franchise tag values have not been finalized for 2026 at this point, but a relatively narrow range regarding next year’s salary cap recently emerged. The tag price for receivers is currently set to check in at nearly $29MM. That figure will be guaranteed if/when Pickens receives the tag. That would of course leave the door open to negotiations on a long-term deal.

Both sides in this case have been mentioned as willing to explore a deal lasting beyond 2026 based on the success of Pickens’ first Cowboys season. According to Nick Harris of the Fort Worth Star-Telegram, there is a “mutual interest” for an extension to be worked out. Harris notes Pickens’ issues with tardiness for team meetings – something which became a talking point during his three-year Steelers tenure – carried over to Dallas at times during the 2025 season. Owner Jerry Jones downplayed the matter during an interview with Harris, though, and attention will increasingly turn to the matter of contract talks.

It was confirmed earlier this week the Cowboys have yet to begin extension negotiations with Pickens’ camp. Dallas has a well-documented history under Jones when it comes to high-profile talks taking longer than many feel they should. The Micah Parsons episode of 2025 was an extreme example of how things can spiral over time when neither side budges during an extended period. In the case of Pickens, a decision on the franchise tag will need to made by March 3.

“I’m talking to George all the time by virtue of my excitement for him,” Jones said of the 24-year-old (via the Cowboys’ website). “He’s better than, as far as what he contributed to our team, showing the potential that he could contribute. I’m looking forward to getting things worked out so George can be a Cowboy a long time.”

The receiver market topped $40MM per season last year when Ja’Marr Chase signed his Bengals extension. He and Justin Jefferson comfortably lead the way in terms of guaranteed money at the position. Pickens is a candidate for a massive raise beginning in 2026 no matter what, but a long-term deal would ensure far greater earnings than the $8.78MM the former second-round pick collected on his rookie pact. A new contract averaging at least $30MM annually was the aim for Pickens and his camp when he arrived in Dallas and elected not to pursue an extension right away.

That decision is set to pay off. Pickens enjoyed a career year in 2025, securing a top-eight finish leaguewide in receptions (93), yards (1,429) and touchdowns (nine). Based on his age and instant chemistry with quarterback Dak Prescott, Pickens profiles as a logical candidate for a major investment. On the other hand, Dallas already has one monster WR pact on the books in the form of CeeDee Lamb. He and Prescott are set to represent substantial cap charges on offense for years to come.

The Cowboys have a number of other key decisions to make with their other pending free agents (such as running back Javonte Williams, with whom the team has been in contact). Among the easiest ones Dallas faces, however, is using the tag to keep Pickens from departing. Players who receive the tender have until July 15 to agree to a long-term contract and avoid playing out the season on the tag.