Ed Policy

Packers Not Expected To Extend Matt LaFleur, Brian Gutekunst In 2025

June 17th, 2025 at 10:16pm CST by Ben Levine

It’s unlikely that extensions are coming for Packers leadership. Incoming Packers president/CEO Ed Policy said he won’t be signing head coach Matt LaFleur and general manager Brian Gutekunst to extensions in 2025, per ESPN’s Rob Demovsky.

Both LaFleur and Gutekunst still have two years remaining on their contracts, and since they’re not in lame-duck status, Policy refuses to give the duo new deals. The same goes for executive vice president/director of football operations Russ Ball, and Demovsky notes that all three decision makers will report directly to their new team president.

“All three of them [are] under multi-year contracts,” Policy said (via Demovsky). “None of them are up at the end of this year. We won’t be doing anything going into this season.”

With Mark Murphy retiring, Policy will officially take over as the franchise’s boss in the middle of July. The timing of the move has nothing to do with the president’s refusal to hand out extensions; in fact, Policy has worked with the Packers for more than a decade and was involved in the interviews with both LaFleur and Gutekunst. Rather, Policy’s decision appears to come down to personal preference.

However, the executive did admit that he doesn’t like having head coaches or GMs operating as impending free agents.

“I’m generally opposed — I’d never say never — [but] I’m generally opposed to a coach or GM going into the last year of their contract,” Policy said. “That creates a lot of issues. I think normally you have a pretty good idea of where that relationship is going when you have two years left — not always, but normally.

“So I think generally speaking I would avoid lame-duck status. It’s oftentimes difficult on everybody involved. But there are certain situations that probably call for it, so I would not say never.”

As Demovsky notes, that sentiment would make the 2025 campaign especially important for the head coach/GM duo. The Packers would seemingly have to be a major disappointment next season for the team to not extend LaFleur and Gutekunst. The head coach won 13 games in each of his first three seasons at the helm (Gutekunst was hired as GM a year before LaFleur caught on), and the Packers have made the playoffs in five of the past six seasons.

While speaking with the media, Policy revealed a handful of ways he may operate differently than his predecessor. The executive noted that he’ll “increase the amount and the time of formal meetings with football leadership” in an attempt to remove any silos between his top decision makers. However, Policy was quick to clarify that he’ll let his top leaders do their jobs.

“I’d stay out of their business,” Policy said. “I would not meddle in what they do. I would communicate very frequently and openly and directly with them on all things, but certainly no team needs two head coaches or two GMs. Not a lot of change in the way Mark had done that.”

Latest On Packers’ President/CEO Search

June 25th, 2024 at 6:10pm CST by Ben Levine

The Packers landed on a successor to Mark Murphy yesterday, with Ed Policy set to take over as the team’s president and CEO following the 2024 campaign. While Policy seemed like the natural choice to take over the top role, the organization still underwent an exhaustive search to find their new franchise leader.

As Albert Breer of SI.com notes, the team whittled down a list of 90 potential candidates to around 10 by the time Memorial Day came around. The search committee then held virtual interviews with the remaining candidates before inviting a smaller group to Green Bay for in-person interviews. As Breer notes, this “thorough process” wasn’t “required through the league’s mandated hiring practices.” However, considering that the Packers president/CEO effectively functions as the team’s owner, it was obviously in the search committee’s best interest to make the right decision.

One of the final candidates for the role was Commanders president Jason Wright, per Jonathan Jones of CBS Sports. Almost a decade after his playing career ended, the former NFL running back joined Washington’s franchise as president in 2020. The executive went on to help guide the franchise through their rebranding process while also leading the day-to-day operations. As Jones notes, Wright would have made history in Green Bay as the first black individual “to be in what’s essentially an owner’s chair.” Wright previously made history as the first black team president in NFL history.

Ultimately, the team landed on Policy as their new president/CEO. The former AFL president joined the Packers organization as vice president and general counsel in 2012. He took on the added responsibility of COO in 2018, and he’ll continue in that role until Murphy’s retirement at the end of the 2024 campaign.

The bylaws governing the Packers’ board of directors dictates that members must retire upon turning 70, which will be the case for Murphy on July 13, 2025. Until that time, the current president/CEO will work alongside his successor with the hopes of a seamless transition.

Ed Policy To Succeed Mark Murphy As Packers President

June 24th, 2024 at 8:42pm CST by Adam La Rose

Mark Murphy has one year remaining in his post as president and CEO of the Packers before mandatory retirement. The identity of his successor in that role has now been learned.

Ed Policy will assume Murphy’s responsibilities next summer, as first reported by Pete Dougherty of the Green Bay Press-Gazette. The Packers’ board of directors voted unanimously to tap Policy for the position, NFL Network’s Tom Pelissero adds. The news is now official, per a team announcement

Policy joined the Packers as vice president and general counsel in 2012. That post, in turn, came after he served as president of the Arena Football League from 2001-08, taking on acting commissioner duties for one season. The 53-year-old then served as an executive consultant with the NFL from 2009-10 before working with Green Bay. He has held the title of general counsel and chief operating officer since 2018, and he will continue in the latter capacity until Murphy steps aside next July.

A Packers search committee was formed to find a successor for Murphy, who has served as Green Bay’s top executive since 2007. He and Policy will work together in the coming months to prepare for the transition after the 2024 campaign and subsequent offseason unfolds. The bylaws governing the Packers’ board of directors dictates that members must retire upon turning 70, which will be the case for Murphy on July 13, 2025.

The team’s announcement notes that 90 candidates received consideration for the position before Policy was ultimately selected to serve as chairman of the board in addition to the dual title of president and CEO. He will be tasked with continuing the organization’s unique structure as the only pro spots team without a private owner. Policy’s relationship with seventh-year general manager Brian Gutekunst will be a key factor in roster-building decisions moving forward as Green Bay proceeds with a young core led by quarterback Jordan Love, who will likely soon be attached a lucrative extension.

“I am incredibly honored, excited and grateful to the search committee, the Board, the shareholders and the entire organization for this treasured and one-of-a-kind opportunity,” a statement from Policy reads in part. “I am particularly grateful to Mark for 12 years of mentorship. I am looking forward to building on his leadership and considerable success on and off the field.

“We are the stewards of the most iconic and unique organization in all of professional sports. I am excited to continue to work with so many talented teammates who have ensured the Packers’ consistent success on and off the field. We are the people’s team, and I love being a part of it.”