During the suspension, Keim was barred from contact with the team and prohibited from entering the team facility. In addition to the ban, Keim was fined $200K, which was subsequently donated to the Arizona chapter of Mothers Against Drunk Driving. While away from the club, the Cardinals mandated that he complete counseling, evaluation, and a DUI education course.
“We in the NFL are all held to a higher standard,” team president Michael Bidwill said in July at the time of the suspension. “We know what the standards are, we know what the laws are. … I told (Steve) there were going to be consequences…On a personal level I care about Steve a lot, but I have to do my job. It was important I do it, and for me, it was important that he know I’m not messing around.”
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